WINE ON THE ROCK CASE STUDY

Objective of Facebook video ad campaign: Promote Wine On The Rock and sale WOTR tickets

Targeted Audience: 1. Wine drinkers who live on Bainbridge Island  2. Wine drinkers from Seattle and 25 miles beyond

VIDEO ONE: Save The Date - Wine On The Rock Is Coming

Objective: Introduce targeted audience to Wine On The Rock

AD RESULTS:

Reach: 9,742 people

Video views: 5.8k

Engagement: 48

Shares: 16

Comments: 10 

 

Wine On The Rock (July 12th - July 23rd)

Landing Page: www.wasanctuaryshore.com/wineontherock

Landing Page visits: 360

Acquisition Paths: Social, Organic, Direct, Referral

Gender: Female (71.4%) Male (26.6.)

Age: 21-65+ (55-65 highest group)

  

WOTR INTERVIEW VIDEO

VIDEO TWO: Retargeting video aimed at people who watched 50% to 95% of video one 

Objective: Educate potential ticket buyers about what to expect at Wine On The Rock

AD RESULTS:

Reach: 4,235 people 

Video views: 1.6k 

Engagement: 35 

Shares: 11

Comments: 7

 

Wine On The Work (July 12th - July 23rd) 

Landing Page: www.wasanctuaryshore.com/wineontherock

Landing Page visits: 360

Acquisition Paths: Social, Organic, Direct, Referral

Gender: Female (71.4%) Male (26.6.)

Age: 21-65+ (55-65 highest group)

6 WOTR VIDEO GIFS

Objective: Promote Wine On The Rock Wineries on NKTC FB newsfeed

Marketing Method: Facebook video "boosted posts"

WOTR EVENT RESULTS

Money spent on Facebook advertising: 

 

6 Boosted Facebook posts $20 x 6 = $120

4 Facebook video ads: $158.49

TOTAL AD SPEND: $278.49

Number of tickets sold:

224 tickets sold prior to the event,  24 day of event = 248 total tickets

NKTC marketing efforts confirmed 55 tickets sales for the event.

 

Largetst selling WOTR event to date