WINE ON THE ROCK CASE STUDY
Objective of Facebook video ad campaign: Promote Wine On The Rock and sale WOTR tickets
Targeted Audience: 1. Wine drinkers who live on Bainbridge Island 2. Wine drinkers from Seattle and 25 miles beyond
VIDEO ONE: Save The Date - Wine On The Rock Is Coming
Objective: Introduce targeted audience to Wine On The Rock
AD RESULTS:
Reach: 9,742 people
Video views: 5.8k
Engagement: 48
Shares: 16
Comments: 10
Wine On The Rock (July 12th - July 23rd)
Landing Page: www.wasanctuaryshore.com/wineontherock
Landing Page visits: 360
Acquisition Paths: Social, Organic, Direct, Referral
Gender: Female (71.4%) Male (26.6.)
Age: 21-65+ (55-65 highest group)
WOTR INTERVIEW VIDEO
VIDEO TWO: Retargeting video aimed at people who watched 50% to 95% of video one
Objective: Educate potential ticket buyers about what to expect at Wine On The Rock
AD RESULTS:
Reach: 4,235 people
Video views: 1.6k
Engagement: 35
Shares: 11
Comments: 7
Wine On The Work (July 12th - July 23rd)
Landing Page: www.wasanctuaryshore.com/wineontherock
Landing Page visits: 360
Acquisition Paths: Social, Organic, Direct, Referral
Gender: Female (71.4%) Male (26.6.)
Age: 21-65+ (55-65 highest group)
6 WOTR VIDEO GIFS
Objective: Promote Wine On The Rock Wineries on NKTC FB newsfeed
Marketing Method: Facebook video "boosted posts"
WOTR EVENT RESULTS
Money spent on Facebook advertising:
6 Boosted Facebook posts $20 x 6 = $120
4 Facebook video ads: $158.49
TOTAL AD SPEND: $278.49
Number of tickets sold:
224 tickets sold prior to the event, 24 day of event = 248 total tickets
NKTC marketing efforts confirmed 55 tickets sales for the event.
Largetst selling WOTR event to date