THAT'S A SOME PIZZA - case study

3 OVERALL OBJECTIVES: 1. To showcase That's Some A Pizza award winning pizza  2. Generate pizza centered tourism in North Kitsap  3. Grow NKTC email list 

TARGET AUDIENCES: 1. NKTC audience (Warm)  2. "Foodies" who live in a 15-50 miles radius of Bainbridge Island (Cold)

VIDEO ONE: That's A Some Pizza - Award winning pizza

Objective: Introduce targeted audience to That's A Some Pizza

AD RESULTS:

Reach: 31,100 people

Video views: 19k

Engagement: 241

Shares: 100

Comments: 100+

Landing Page: www.wasanctuaryshore.com/thatsasomepizza

VIDEO TWO - Retarget: That's A Some Pizza - Win A Free Pizza

Objective: Incentivize targeted audience to join free pizza drawing

AD RESULTS:

Reach: 5,147 people

Video views: 6.9k

Engagement: 26

Shares: 17

Comments: 3 

Landing Page Visits: 199

Total of New Contacts: 130 

Landing Page: www.wasanctuaryshore.com/winafreepizza

FACEBOOK LIVE VIDEO

4 VIDEOS: Weekly Facebook Live videos featuring Pete and Mike from NKTC 

Objective: To draw the names of the free pizza winners during the month of March.

FACEBOOK LIVE VIDEO RESULTS:

Reach: About 5k people 

Video views: About 2.5k

Engagement: About 32 

Shares: 8

Comments: 4

Total Number of New Emails: 167

VIDEO THREE: North Kitsap Pizza Trail

Objective: Incentivize targeted audience to download the NK Pizza Trail Map with specials

AD RESULTS:

Reach: 5,147 people

Video views: 6.9k

Engagement: 26

Shares: 17

Comments: 3 

Landing Page visits: 199

Email entries: 75

Landing Page: www.wasanctuaryshore.com/pizzatrail

FACEBOOK AD SPEND

4 Boosted Facebook posts 

4 Facebook video ads

1 Boosted Facebook Live

TOTAL: $267.74