BAINBRIDGE ISLAND YEAR IN REVIEW 2019
MOCHI TSUKI - JANUARY
Objective: Promote Mochi Tsuki 2019 and overnight stays in NK
Related Website: www.wasanctuaryshore.com/mochitsuki
Marketing Method: Facebook video ads
MOCHI TSUKI FACEBOOK PROMOTION ONE - Video
Ad launched: Dec 27, 2018
Reached: 17,613 people
Video viewed: 13k
Clicks to event page from Facebook: 88
MOCHI TSUKI FACEBOOK PROMOTION TWO - Video
Ad launched: Jan 3, 2019
Reached: 3,108
Video Viewed: 1.6k
Clicks to event page from Facebook: 10
NKTC EMAIL NEWSLETTER SHOWCASING JANUARY 2019 EVENTS
Email sent: Dec 20, 2018
53 email readers clicked to NKTC’s Mochi Tsuki/overnight lodging page:
NKTC EMAIL BLAST ONLY FEATURING MOCHI TSUKI
Email sent: Jan 2, 2019
23 email readers clicked to NKTC’s Mochi Tsuki/overnight lodging page:
TOTAL PEOPLE REACHED FOR MOCHI TSUKI: 20,721
TOTAL NUMBER OF MOCHI TSUKI VIDEO VIEWS: 14,600
TOTAL NUMBER OF PEOPLE DRIVEN TO MOCHI TSUKI EVENT/LODGING PAGE: 174
WINE ON THE ROCK - FEBRUARY
Objective: Promote Wine on the Rock
Related Website: http://bit.ly/WOTRFeb19
Marketing Method: Facebook image ads
WINE ON THE ROCK PROMOTION ONE - Feb 9th - Feb 10th event
Type of ad on Facebook: Image
Ad launched on Facebook: Jan 21, 2019
People reached: 1,516
Clicks to WOTR ticket page from Facebook Ad: 101
WINE ON THE ROCK PROMOTION TWO - Feb 9th - Feb 10th event
Type of ad on Facebook: Image
Ad launched on Facebook: Jan 28, 2019
People reached: 3,714
Clicks to NKTC webpage from Facebook: 110
Clicks to WOTR ticket page from NKTC webpage: 24
WINE ON THE ROCK PROMOTION THREE - Feb 9th - Feb 10th event
Type of ad on Facebook: Image
Ad launched on Facebook: Feb 1st
People reached: 2,055
Clicks to WOTR ticket page from NKTC webpage: 16
PROMOTION FOUR - Feb 9th - Feb 10th event
Type of post on Facebook: Image
Launched on Facebook: Feb 11, 2019
People reached: 308
Clicks to WOTR ticket page from this Facebook post: Unknown
NKTC EMAIL NEWSLETTER SHOWCASING FEBRUARY WOTR
Email sent: Jan 29th
Clicks to WOTR ticket page email blast: 43
TOTAL NUMBER OF PEOPLE DRIVEN TO FEBRUARY WOTR TICKET PAGE: 184
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WINE ON THE ROCK - July 27th - 28th event
Type of ad on Facebook: Image
Ad launched on Facebook: July 9, 2019
People reached: 522
Clicks to WOTR ticket page from NKTC Facebook post: 15
NKTC EMAIL NEWSLETTER SHOWCASING JULY WOTR
Email sent: July 11th
Clicks to WOTR ticket page from email blast: 34
TOTAL NUMBER OF PEOPLE DRIVEN TO JULY WOTR TICKET PAGE: 49
TOTAL PEOPLE REACHED FOR WOTR EVENTS: 8,471
TOTAL NUMBER OF PEOPLE DRIVEN TO WOTR TICKET PAGES: 233
CUPID'S WALK - FEBRUARY
Objective: Promote Cupid's Walk
Related Website: https://bit.ly/2Ty2MNo
Marketing Method: Facebook video ad
CUPID’S WALK PROMOTION - Video
Ad launched on Facebook: Feb 5, 2019
People reached: 5,522
Video views: 3.2k
Clicks to WOTR ticket page from Facebook Ad: 35
NKTC EMAIL NEWSLETTER SHOWCASING FEBRUARY WOTR
Email sent: Jan 29th
Clicks to Cupid’s Walk webpage from email blast: 12
TOTAL PEOPLE REACHED FOR CUPID’S WALK: 5,622
TOTAL NUMBER OF CUPID’S WALK VIDEO VIEWS: 3,200
TOTAL NUMBER OF PEOPLE DRIVEN TO CUPID’S WALK WEBPAGE: 47
CHILLY HILLY - FEBRURARY
CHILLY HILLY PROMOTION
Type of ad on Facebook: Image
Ad launched on Facebook: Feb 18, 2019
People reached: 1,180
Clicks to WOTR ticket page from NKTC Facebook post: 16
TOTAL PEOPLE REACHED FOR CHILLY HILLY EVENT: 1,180
TOTAL NUMBER OF PEOPLE DRIVEN TO CHILLY HILLY WEBPAGE: 16
NORTH KITSAP EASTER EGG HUNT - APRIL
Objective: Promote Easter Egg hunts in North Kitsap
Related Page: https://bit.ly/2IFdXSb
Marketing Method: Facebook video ad
Ad launched on Facebook: April 15, 2019
People reached: 11,735
Video views: 5.5k
Clicks to WOTR ticket page from Facebook Ad: 37
NKTC EMAIL NEWSLETTER SHOWCASING FEBRUARY WOTR
Email sent: April 1, 2019, and April 16, 2019
Clicks to MEGGA Hunt webpage from email blast: 94
TOTAL PEOPLE REACHED FOR CUPID’S WALK: 12,405
TOTAL NUMBER OF EASTER EGG HUNT VIDEO VIEWS: 5,500
TOTAL NUMBER OF PEOPLE DRIVEN TO CUPID’S WALK WEBPAGE: 131
GIRLFRIEND’S DAY OUT - APRIL
Objective: Promote Girlfriend's Day Out
Related Page: http://bit.ly/2Y0oCv9
Marketing Method: Image ad
Type of ad on Facebook: Image
Ad launched on Facebook: April 29, 2019
People reached: 1,078
Clicks to WOTR ticket page from NKTC Facebook post: 29
NKTC EMAIL NEWSLETTER SHOWCASING GDO
Email sent: May 1, 2019, and April 16, 2019
Clicks to Girlfriend’s Day Out webpage from email blast: 20
TOTAL PEOPLE REACHED FOR GDO EVENT: 1,372
TOTAL NUMBER OF PEOPLE DRIVEN TO GDO WEBPAGE: 29
LOCAL YARN SHOP TOUR - MAY
Objective: Promote Local Yarn Shop Tour
Related Page: http://bit.ly/2PA95Pm
Marketing Method: Video ad
Type of ad on Facebook: Video
Ad launched on Facebook: May 10, 2019
People reached: 12,633
Video views: 6.8k
Clicks to WOTR ticket page from Facebook Ad: 131
TOTAL PEOPLE REACHED FOR LYST: 12,633
TOTAL NUMBER OF LYST VIDEO VIEWS: 6,800
TOTAL NUMBER OF PEOPLE DRIVEN TO LYST WEBPAGE: 131
BI 3RD OF JULY - JULY
Objective: Promote Bainbridge Island 3rd of July
Related Page: http://bit.ly/2PA95Pm
Marketing Method: Image ad
Type of ad on Facebook: Image
Facebook post: July 2, 2019
People reached: 863
Clicks to WOTR ticket page from NKTC Facebook post: 12
NKTC EMAIL NEWSLETTER SHOWCASING 3RD OF JULY
Email sent: June 25, 2019
Clicks to 3rd of July webpage from email blast: 32
TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 1,152
TOTAL NUMBER OF PEOPLE DRIVEN TO 3RD OF JULY WEBPAGE: 44
SUMMER ROOFTOP MUSIC - AUGUST
Ad launched on Facebook: August 6, 2019
People reached: 3,708
Video views: 2.2k
Clicks to WOTR ticket page from Facebook Ad: 9
TOTAL PEOPLE REACHED FOR CUPID’S WALK: 3,708
TOTAL NUMBER OF SUMMER ROOFTOP MUSIC VIDEO VIEWS: 2,200
TOTAL NUMBER OF PEOPLE DRIVEN TO CUPID’S WALK WEBPAGE: 47
BI PICKLEBALL - AUGUST
Objective: Pickleball Tournament
Related Page: http://bit.ly/2Ki9UKJ
Marketing Method: Promoted video
Type of ad on Facebook: Image
Facebook post: August 14, 2019
People reached: 2,507
Clicks to BI registration page from NKTC Facebook post: 21
TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 2,507
TOTAL NUMBER OF PEOPLE DRIVEN TO 3RD OF JULY WEBPAGE: 21
MOVIES AT BATTLE POINT PARK - AUGUST
Objective: Promote Movies at Battle Point Park
Related Page: http://bit.ly/2SS1fm0
Marketing Method: Image ad
Type of ad on Facebook: Image
Facebook post: August 15, 2019
People reached: 1,418
Clicks to BI registration page from NKTC Facebook post: 29
TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 1,418
TOTAL NUMBER OF PEOPLE DRIVEN TO MOVIES IN AT BP PARK WEBPAGE: 29
BI QUILT FESTIVAL - SEPTEMBER
Objective: Promote Bainbridge Island Quilt Festival
Related Page: http://bit.ly/2lE8Isr
Marketing Method: Image ad
Type of ad on Facebook: Image
Facebook post: September 9, 2019
People reached: 1,141
Clicks to BI Quilt Festival page from NKTC Facebook post: 12
NKTC EMAIL NEWSLETTER SHOWCASING BI QUILT FESTIVAL
Email sent: September 1, 2019
Clicks to BI Quilt Festival page webpage from email blast: 5
TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 1,379
TOTAL NUMBER OF PEOPLE DRIVEN TO BI QUILT FESTIVAL WEBPAGE: 17
GRAND TOTAL OF PEOPLE REACHED FOR BI EVENTS: 72,568
GRAND TOTAL OF VIDEO VIEWS FOR BI EVENTS: 32,300
GRAND TOTAL OF CLICKS DRIVEN TO BI TICKET/EVENT PAGES: 919