BAINBRIDGE ISLAND YEAR IN REVIEW 2019

MOCHI TSUKI - JANUARY

Objective: Promote Mochi Tsuki 2019 and overnight stays in NK

Related Website: www.wasanctuaryshore.com/mochitsuki

Marketing Method: Facebook video ads

MOCHI TSUKI FACEBOOK PROMOTION ONE - Video 

Ad launched:  Dec 27, 2018

Reached: 17,613 people 

Video viewed: 13k 

Clicks to event page from Facebook: 88

MOCHI TSUKI FACEBOOK PROMOTION TWO - Video 

Ad launched: Jan 3, 2019 

Reached: 3,108

Video Viewed: 1.6k 

Clicks to event page from Facebook: 10

 

NKTC EMAIL NEWSLETTER SHOWCASING JANUARY 2019 EVENTS  

Email sent: Dec 20, 2018

53 email readers clicked to NKTC’s Mochi Tsuki/overnight lodging page: http://bit.ly/2lNVl96

NKTC EMAIL BLAST ONLY FEATURING  MOCHI TSUKI

 

Email sent: Jan 2, 2019

23 email readers clicked to NKTC’s Mochi Tsuki/overnight lodging page: http://bit.ly/2lNVl96

 

TOTAL PEOPLE REACHED FOR MOCHI TSUKI: 20,721

TOTAL NUMBER OF MOCHI TSUKI VIDEO VIEWS: 14,600

TOTAL NUMBER OF PEOPLE DRIVEN TO MOCHI TSUKI EVENT/LODGING PAGE: 174

WINE ON THE ROCK - FEBRUARY

Objective: Promote Wine on the Rock

Related Website: http://bit.ly/WOTRFeb19

Marketing Method: Facebook image ads

WINE ON THE ROCK PROMOTION ONE - Feb 9th - Feb 10th event 

Type of ad on Facebook: Image

Ad launched on Facebook:  Jan 21, 2019

People reached: 1,516

Clicks to WOTR ticket page from Facebook Ad: 101

WINE ON THE ROCK PROMOTION TWO - Feb 9th - Feb 10th event 

Type of ad on Facebook: Image 

Ad launched on Facebook: Jan 28, 2019

People reached: 3,714

Clicks to NKTC webpage from Facebook: 110

Clicks to WOTR ticket page from NKTC webpage:  24

WINE ON THE ROCK PROMOTION THREE - Feb 9th - Feb 10th event  

Type of ad on Facebook: Image 

Ad launched on Facebook: Feb 1st

People reached: 2,055

Clicks to WOTR ticket page from NKTC webpage: 16

PROMOTION FOUR - Feb 9th - Feb 10th event 

Type of post on Facebook: Image 

Launched on Facebook: Feb 11, 2019

People reached: 308

Clicks to WOTR ticket page from this Facebook post: Unknown

 

NKTC EMAIL NEWSLETTER SHOWCASING FEBRUARY WOTR 

Email sent: Jan 29th

Clicks to WOTR ticket page email blast: 43

 


TOTAL NUMBER OF PEOPLE DRIVEN TO FEBRUARY WOTR TICKET PAGE: 184

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WINE ON THE ROCK - July 27th - 28th event

Type of ad on Facebook: Image 

Ad launched on Facebook: July 9, 2019

People reached: 522

Clicks to WOTR ticket page from NKTC Facebook post:  15

 

NKTC EMAIL NEWSLETTER SHOWCASING JULY WOTR  

Email sent: July 11th

Clicks to WOTR ticket page from email blast: 34

 

TOTAL NUMBER OF PEOPLE DRIVEN TO JULY WOTR TICKET PAGE: 49

 

TOTAL PEOPLE REACHED FOR WOTR EVENTS: 8,471

TOTAL NUMBER OF PEOPLE DRIVEN TO WOTR TICKET PAGES: 233

CUPID'S WALK - FEBRUARY

Objective: Promote Cupid's Walk

Related Website: https://bit.ly/2Ty2MNo

Marketing Method: Facebook video ad

CUPID’S WALK PROMOTION - Video

Ad launched on Facebook:  Feb 5, 2019

People reached: 5,522

Video views: 3.2k

Clicks to WOTR ticket page from Facebook Ad: 35

 

NKTC EMAIL NEWSLETTER SHOWCASING FEBRUARY WOTR 

Email sent: Jan 29th

Clicks to Cupid’s Walk webpage from email blast: 12


TOTAL PEOPLE REACHED FOR CUPID’S WALK: 5,622

TOTAL NUMBER OF CUPID’S WALK VIDEO VIEWS: 3,200

TOTAL NUMBER OF PEOPLE DRIVEN TO CUPID’S WALK WEBPAGE: 47

CHILLY HILLY - FEBRURARY

Objective: Promote Chilly Hilly

Related Page: https://bit.ly/2tpPqYp 

Marketing Method: Image ad

CHILLY HILLY PROMOTION

Type of ad on Facebook: Image 

Ad launched on Facebook: Feb 18, 2019

People reached: 1,180

Clicks to WOTR ticket page from NKTC Facebook post:  16

 

TOTAL PEOPLE REACHED FOR CHILLY HILLY EVENT: 1,180

TOTAL NUMBER OF PEOPLE DRIVEN TO CHILLY HILLY WEBPAGE: 16

NORTH KITSAP EASTER EGG HUNT - APRIL

Objective: Promote Easter Egg hunts in North Kitsap

Related Page: https://bit.ly/2IFdXSb 

Marketing Method: Facebook video ad

Ad launched on Facebook: April 15, 2019

People reached: 11,735

Video views: 5.5k

Clicks to WOTR ticket page from Facebook Ad: 37

 

NKTC EMAIL NEWSLETTER SHOWCASING FEBRUARY WOTR 

Email sent: April 1, 2019, and April 16, 2019

Clicks to MEGGA Hunt webpage from email blast: 94


TOTAL PEOPLE REACHED FOR CUPID’S WALK: 12,405

TOTAL NUMBER OF EASTER EGG HUNT VIDEO VIEWS: 5,500

TOTAL NUMBER OF PEOPLE DRIVEN TO CUPID’S WALK WEBPAGE: 131

GIRLFRIEND’S DAY OUT - APRIL

Objective: Promote Girlfriend's Day Out

Related Page: http://bit.ly/2Y0oCv9

Marketing Method: Image ad

Type of ad on Facebook: Image 

Ad launched on Facebook: April 29, 2019

People reached: 1,078

Clicks to WOTR ticket page from NKTC Facebook post:  29

 

NKTC EMAIL NEWSLETTER SHOWCASING GDO 

Email sent: May 1, 2019, and April 16, 2019

Clicks to Girlfriend’s Day Out webpage from email blast: 20

 

TOTAL PEOPLE REACHED FOR GDO EVENT: 1,372

TOTAL NUMBER OF PEOPLE DRIVEN TO GDO WEBPAGE: 29

LOCAL YARN SHOP TOUR - MAY

Objective: Promote Local Yarn Shop Tour

Related Page: http://bit.ly/2PA95Pm

Marketing Method: Video ad

Type of ad on Facebook: Video 

Ad launched on Facebook:  May 10, 2019

People reached: 12,633

Video views: 6.8k

Clicks to WOTR ticket page from Facebook Ad: 131


TOTAL PEOPLE REACHED FOR LYST: 12,633

TOTAL NUMBER OF LYST VIDEO VIEWS: 6,800

TOTAL NUMBER OF PEOPLE DRIVEN TO LYST WEBPAGE: 131

BI 3RD OF JULY - JULY

Objective: Promote Bainbridge Island 3rd of July

Related Page: http://bit.ly/2PA95Pm

Marketing Method: Image ad

Type of ad on Facebook: Image 

Facebook post: July 2, 2019

People reached: 863

Clicks to WOTR ticket page from NKTC Facebook post:  12

 

NKTC EMAIL NEWSLETTER SHOWCASING 3RD OF JULY 

Email sent: June 25, 2019

Clicks to 3rd of July webpage from email blast: 32

 

TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 1,152

TOTAL NUMBER OF PEOPLE DRIVEN TO 3RD OF JULY WEBPAGE: 44

SUMMER ROOFTOP MUSIC - AUGUST

Objective: Summer Rooftop Music

Related Page: http://bit.ly/2YsADOi

Marketing Method: Video ad

Ad launched on Facebook:  August 6, 2019

People reached: 3,708

Video views: 2.2k

Clicks to WOTR ticket page from Facebook Ad: 9


TOTAL PEOPLE REACHED FOR CUPID’S WALK: 3,708

TOTAL NUMBER OF SUMMER ROOFTOP MUSIC VIDEO VIEWS: 2,200

TOTAL NUMBER OF PEOPLE DRIVEN TO CUPID’S WALK WEBPAGE: 47

BI PICKLEBALL - AUGUST

Objective: Pickleball Tournament

Related Page: http://bit.ly/2Ki9UKJ

Marketing Method: Promoted video

Type of ad on Facebook: Image 

Facebook post: August 14, 2019

People reached: 2,507

Clicks to BI registration page from NKTC Facebook post:  21

 

TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 2,507

TOTAL NUMBER OF PEOPLE DRIVEN TO 3RD OF JULY WEBPAGE: 21

MOVIES AT BATTLE POINT PARK - AUGUST

Objective: Promote Movies at Battle Point Park

Related Page: http://bit.ly/2SS1fm0

Marketing Method: Image ad

Type of ad on Facebook: Image 

Facebook post: August 15, 2019

People reached: 1,418

Clicks to BI registration page from NKTC Facebook post:  29

 

TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 1,418

TOTAL NUMBER OF PEOPLE DRIVEN TO MOVIES IN AT BP PARK WEBPAGE: 29

BI QUILT FESTIVAL - SEPTEMBER

Objective: Promote Bainbridge Island Quilt Festival

Related Page: http://bit.ly/2lE8Isr

Marketing Method: Image ad

Type of ad on Facebook: Image 

Facebook post: September 9, 2019

People reached: 1,141

Clicks to BI Quilt Festival page from NKTC Facebook post:  12

 

NKTC EMAIL NEWSLETTER SHOWCASING BI QUILT FESTIVAL 

Email sent: September 1, 2019

Clicks to BI Quilt Festival page webpage from email blast: 5

 

TOTAL PEOPLE REACHED FOR 3RD OF JULY EVENT: 1,379

TOTAL NUMBER OF PEOPLE DRIVEN TO BI QUILT FESTIVAL WEBPAGE: 17

GRAND TOTAL OF PEOPLE REACHED FOR BI EVENTS: 72,568

GRAND TOTAL OF VIDEO VIEWS FOR BI EVENTS: 32,300

GRAND TOTAL OF CLICKS DRIVEN TO BI TICKET/EVENT PAGES: 919